Colours, type, and rules of use
Colour Palette
Typography
Fraunces (serif, weight 500) for all display type: headlines, wordmark, episode titles. Archivo (sans, weight 600) for eyebrows, captions, navigation, body. Both via Google Fonts; pair them at the ratios used on lanterncourt.au.
Do & Don't
Maintain the mark's clear space of at least one hex-radius on all sides. Use the dark lockup on backgrounds darker than #2a2a2a; use the light lockup on backgrounds lighter than #d0d0d0.
Don't recolour the frame stroke outside the ember / ink palette. Don't separate the hex from the flame. Don't set the wordmark in any typeface other than Fraunces 500.
Use the monogram for app icons, social profile pictures, and any space smaller than 64px where the full wordmark won't read.